ProSense HD is an advanced milling inventory solution I launched for the largest supply chain on earth: food
- What is ProSense HD?
- Hardware
- Advanced 3D camera system with all major UL & CSA certifications to run in high-dust feed mills and ingredient storage bins
- Self-cleaning with options for 4G cellular or hardwired ethernet
- Robust and built for explosive dust and commercial usage!
- Software
- Control Tower UI is a first-to-market interface which enables mill operators to see their entire site at a glance + click to dive deeper
- Inventory Periods breaks down 5-minute data readings into simple operationally valuable trends – no analysis required
- Roadmap focused on both operational usage and trust of data + internal ability to deploy at scale
- Ops & Logistics
- Full installation package including mechanical and electrical
- Expert Site Surveys for each site to customize the solution and install path to each application/mill
- Full solution overview including installation cost/process & expected ROI before purchase
- Guarantees
- Any and all hardware failure will be replaced for free including the hardware and physical replacement at each site
- Software downtime results in credits towards billing
- Dedicated customer success & outcomes team to ensure HD is well used and generates measureable value for each customer and site
- Hardware
- Metrics & Success
- Searches resulting in Interactions per user per week
- Northstar Metric
- Launch
- Become the sole source of inventory data at all early contract sites
- Scale
- Active daily usage of sensor data
- Launch
- My impact: Increase from 0 obtainable pre-launch
- Achieved becoming the sole source of inventory data for early access customers
- All commercial customers engaging with HD more than 3 times per day
- Northstar Metric
- User & growth metrics
- Posting once allowed
- Searches resulting in Interactions per user per week
Where I started:
- Joined as company had 1 early POC in field and no software
- Created Special Access Program, GTM roadmap & core value proposition in first 30 days
- Created an expert and customer-verified ROI, Launch commercial & marketing materials, and initial software mockups in first 60 days
- Lead a full commercial launch at the annual BinSentry Saddle Up user conference, all sales enablement, and launch hardware + software efforts in first 90 days
- Working with: Software dev, hardware dev, operations, customer success, sales, marketing, finance & leading GTM projects with each group
- Leveraged experience with agriculture, hardware design, software product management, and many other skills to build and manage the launch of HD
What I own:
- GTM Strategy
- Defined core industries
- Validated new industry involvement
- In-depth competitive analysis
- Cross-team collaboration with all internal teams
- Validation and continual hardening of strategy with both industry experts and real world customers
- Regular leadership (ELT, SLT, Managment) and tactical team updates & workshops
- Software Roadmap
- All software prioritization
- All feature ideation & design
- All business case gathering/ARR linkage
- Prioritization of each roadmap item’s features/stories
- Technical analysis and debate with engineering
- Roadmap pivots and injections
- Hardware Roadmap
- Definition of real-world usage
- Analysis of installation problems
- Analysis of usage problems
- Ideation of minor/iterative improvements
- Definition and priorization of full-redesign level requirements for V2
- Support mechanical engineers and analysis teams with real world qualitative data and insights
- Operations Strategy
- Initial Special Access Program shipments and installations
- Device quality control analytics
- Shipment process and requirements for scale deployments
- SLA & failure handling
- Designed & built the “Deployment Manager” role
- Designed & built the “Expert Site Survey” process
- Designed complete end-to-end new device and live devices management processes & implemented with respective teams
- Pricing & Economics
- Took over and revamped all unit economics modelling
- Created launch pricing model
- Iterated pricing model twice to meet market and company needs
- Marketing
- Creation of a value proposition
- Validation and hardening of the value proposition
- Real-world testing and validation of the value proposition
- Initial marketing copy creation
- Marketing final copy edits and approvals
- Designed, managed, directed, and produced the first product commercial for ProSense HD here: https://www.youtube.com/watch?v=bGNSxTh0BHg
- Planned, managed, hosted, and presented the HD/Milling customer panel here: https://www.youtube.com/watch?v=3EicpN4kIxk
- Designed and defined the “ProSense” branding for HD and FEED products
- Designed and defined both “HD” and “FEED” product model naming
- Other Assets Designed
- General one-pager
- Pricing one-pager
- Installation & support one-pager
- Full brochure
- Pocket-cards
- Video mailers
- Sales & CS Enablement
- Involvement in Sales & Customer Success off-sites
- Leading quarterly HD enablement on both pricing and functionality
- Actively compiling feedback from enablement sessions to create better product features
- Lead creation of all sessions and assets
My Success:
- Some details cannot be shared publically due to NDAs – this is my best summary – contact me to learn more
- HD Commercial launched
- Initial value proposition still valid 23 months after creation
- Launched North American installations network and program
- Designed and launched Expert Site Surveys program
- Control Tower UI launched as first of it’s kind UI for AgTech
- Product accuracy validated up to 99.99% accurate in field testing
- Conversion of Special Access Program participants to commercial contracts
- AgTech technology of the year award
- Multiple patents in progress
Jesse Dennis Sheather 