PROject represents the cumulation of my vision for a better way to plan and execute home projects.
Current Status: In Development (starting early December 2023)
History
- I designed a data-oriented Learning Management System to help reduce the barrier to high quality education
- I researched and designed this product as a University research and entrepreneurship project
- This resulted in an idea called “Consophia”
- Consophia can be thought of as a LMS (D2L’s Brightspace for example) + Wikipedia + AI
- Consophia was a HUGE idea…
- So we spun off HanDIY as it’s own product
- HanDIY was the live interaction portal designed for Consophia and can exist on it’s own
- Learn more about my experience with HanDIY in this blog post coming soon!
- When HanDIY wound down we were left with 3 major learnings
- HanDIY relied on multiple expensive and complex technologies to operate – not optimal for an MVP
- HanDIY relied on having a notable amount of users present at launch – not optimal for an MVP
- HanDIY relied on notable consumer confidence in the product/brand to grow – not optimal for an MVP
- HanDIY must release quickly to gather feedback and validate it’s marketability
- These above categories of learning resulted in a new approach and idea
- I worked at D2L to get closer to modern LMS technology and education technology in general
- I moved into partnerships at D2L to gain a wider perspective on the edTech landscape
- I moved into product management at Shinydocs to apply myself to building, launching and managing products
- Sometime during my successful time at Shinydocs I designed PROject
- PROject could be considered a spinoff of HanDIY as it takes the “project context” planning tool to become it’s own product
- PROject was designed to:
- Minimize reliance on expensive and complex technologies – enable LEAN launch and iterations
- Minimize the need for notable amount of users at launch – enable a scalable MVP launch with a focused user group
- Minimize the need for high consumer confidence – avoid: payments, advice giving, user data collection
- Launch quickly, fail quickly, gather as much data as possible before full launch, use data to iterate
Pre-MVP Product Management
- Take all feedback from HanDIY relating to “project context” planning tool and summarize
- Use this to design a focused application purely for project planning
- Iterate on designs
- Step 1: Simply Usable
- Step 2: Ideate – what is possible with unlimited budget + deep market research + competitor research
- Step 3: Demo, gather feedback, usability testing
- Step 4: Use feedback to reduce features to an MVP
- Step 5: Demo, gather feedback, usability testing of the MVP prototype
- Build interest and support
- Connect with technical co-founder candidates
- Gather testimonials
- Create basic marketing resources + Business plan (as well as product, development, and company plans)
- Gather waitlist
- Expand demos and feedback rounds to more of trusted + target market/network
- Plan MVP path to launch
- The faster the better
- Fundamental technology first (demoable)
- Barebones inexpensive MVP technical scoping
What is PROject?
PROject is simply the world’s first universal project planner for home renovation/improvement and general DIY projects.
PROject aims to combine features such as whiteboarding, inspiration boards, and project planners into a simple experience.
PROject makes it incredibly easy to
- Gather and store any web-based guides in a central location
- Provide the most helpful tools for project planning
- Allow complete control over board layout
- Start, learn, apply, and COMPLETE projects
Development
Please check back soon for more details! Development is starting NOW!

